Schedule

Thursday, October 23

1:00 p.m.

Pre-conference workshops: In-house and Practice Management

4:00 p.m.

Studio tours:
frog design
InterBrand
Lippincott
Martha Stewart
Mother Design
Pentagram
Sterling Brands

 

Friday, October 24

7:00 a.m. Registration desk opens, Grand ballroom hallway, mezzanine level
7:30 a.m. Continental breakfast, Grand ballroom foyer, mezzanine level
8:30 a.m. Doors open to Grand ballroom
9:00 a.m. Welcome and introduction by Richard Grefé, AIGA executive director and Debbie Millman, ”Gain“ program chair
9:20 a.m. Welcome and introduction by Tom Kelley, general manager, IDEO and “Gain” moderator
9:35 a.m. Reinventing Car Retail. Again.
Chris Bower, manager, retail strategies Saturn and Udaya Patnaik, principal Jump Associates
10:15 a.m. Interstitial film, curated by Jeff Scher
10:20 a.m. What Is Information, How Do People Find It, and What Can We Do About It?
Laura Granka, lead tech researcher, user experience, Google
11:00 a.m. Short story: AIGA Design for Democracy
Short story:
Marcia Lausen, director, studio/lab
11:15 a.m. Networking refreshment break, Grand ballroom foyer
11:45 a.m. UNO’s Filtros™: A Hispanic Ethnography Tool for Better Design
Luis Fitch, principal and cofounder, UNO
12:25 a.m. Chris Hacker, chief design officer, Johnson & Johnson
1:05 p.m. Lunch (on your own)
2:05 p.m. Doors open to Grand ballroom
2:35 p.m. Welcome back, Tom Kelley
2:45 p.m. Interstitial film, curated by Jeff Scher
2:50 p.m. Eternal Patterns: The Confluence of Image and Wisdom
Michael Conforti, PhD, Jungian analyst and author and David Kuehler, director, Clay Street Project, Procter & Gamble
3:30 p.m. Why the Sciences Need Art: Or, What a 19th-Century French Chef Can Teach Us About the Brain
Jonah Lehrer, author, Proust was a Neuroscientist
4:10 p.m. Networking refreshment break, Grand ballroom foyer
4:40 p.m. Short story: Designing for Theater
Gail Anderson, creative director, SpotCo.
4:55 p.m. 20/20 (20 designers in 20 minutes!)
5:35 p.m. Closing and daily synthesis, Tom Kelley
6:00 p.m. Adjourn
6:30 p.m. Opening night reception, Terrace room, lobby level of the Roosevelt Hotel
 

Saturday, October 25

7:00 a.m. Registration/Information desk opens, mezzanine hallway, Roosevelt Hotel
8:00 a.m. Continental breakfast, Grand ballroom foyer, mezzanine level
8:30 a.m. Doors open to Grand ballroom
9:00 a.m. Welcome, Richard Grefé
9:15 a.m. Welcome remarks,Tom Kelley
9:30 a.m. Interstitial film, curated by Jeff Scher
9:35 a.m. Ferroconcrete Swirls Out Pinkberry Branding
 Yolanda Santosa, principal, Ferroconcrete
10:15 a.m. Who owns culture in the corporation? An opportunity for designers to add and extract value
Grant McCracken, PhD, cultural anthropologist; author, Culture and Consumption; research affiliate, MIT
10:55 a.m. Networking refreshment break, Grand ballroom foyer
11:25 a.m. The Designers Accord: Sustainability Is Good for Business
Allison Arieff, editor-at-large, Sunset
12:05 p.m. Brian Collins, chief creative officer and chairman, Collins
12:45 p.m. Short story: B Corporations: Redesigning Business
Bart Houlahan, founder, B Lab
1:00 p.m. Lunch (on your own)
2:00 p.m. Doors open to Grand ballroom
2:30 p.m. Welcome back, Tom Kelley
2:40 p.m. Interstitial film, curated by Jeff Scher
2:45 p.m. Trust, Lust and Loathing: Creative Chaos in the Collaboration Nation
Michael Jager, founder and creative director, Jager DiPaola Kemp
3:25 p.m. Girl Market Relevancy. Rethinking Creativity
Heidi Dangelmaier, founder, 3iying with the girls of 3iying
4:05 p.m. Networking refreshment break, Grand ballroom foyer
4:35 p.m. Short story: Creating Target’s In-house Studio
Phyllis Aragaki, creative director, Target
4:50 p.m. The Visual Language of Martha Stewart
Stephen Doyle, principal and creative director, Doyle Partners and Gael Towey, chief creative officer and founding art director, Martha Stewart Living Omnimedia
5:30 p.m. Outliers: The Story of Success
Malcolm Gladwell, author, The Tipping Point and Blink, introduced by Josh Liberson, founding partner, Helicopter
6:10 p.m. Conference closing and synthesis, Tom Kelley
6:25 p.m. Adjourn