From Voice ~ Topics: advice, professional development

Speak, Designers

I have been asked to give a few talks this year, and I’m out of practice. So I called my mom.

Whenever I need advice on concealed firearms, single-engine aircraft and public speaking, I call my mom. Mom is a voice instructor, firearms instructor, speech pathologist and student pilot. As might be expected from a woman who shoots wild boar for Thanksgiving dinner and watches What Not to Wear with her granddaughter, Mom gave me very practical advice for speaking in public.

“Breathe,” she said.

“Ah,” I answered, steepling my fingers in prayer. “It’s so simple.”

But, no, there was more. Much more. My mother, Corinne Barringer, M.A., CCC-SLP, teaches actors, pilots, corporate executives, professors, lawyers and many others. So she and I put together the following guide to public speaking for designers or anyone who doesn’t spend much time in front of an audience.

One week before your talk

Speak icon

Do a gravity exercise for breathing

Deep breathing exercises are a good place to start. Lie on your back on a hard surface, such as a carpeted floor. Do not lie on a bed, which is not firm enough. Place one hand on your abdomen and the other on your chest. Inhale slowly to the count of three and exhale slowly to the count of five. While your count may vary, your inhalation should be shorter than your exhalation. The hand on your chest should move minimally, while your other hand should rise and fall with your abdomen as a result of air moving in and out of the thoracic cavity. Relax your abdominal muscles during inhalation and contract them during exhalation.

Articulate icon

Articulation drill, or tongue twisters

Control, not speed, is the focus with tongue twisters. Pronounce the words clearly. Try saying “red leather, yellow leather,” which is a popular one among actors. Speak slowly and feel the pull of the muscles in the mouth and face. If you feel self-conscious, practice in private. You may also try saying “eleven benevolent elephants.” Slow down to enunciate clearly. It’s funny when you bumble it up, and you will. When you get it right, speed up and have fun with it.

Record icon

Record yourself

Record yourself speaking or reading aloud. It’s good practice if you have a prepared speech or if any part of your talk is scripted. Listen to correct any pronunciation errors. Refer to an online pronunciation dictionary. Identify any bad speech habits, such as repeating “like,” “well,” “um” or “dude.” Remember that your recorded voice will sound strange to you. When speaking, you hear your voice resonate inside your head, and you also hear your voice bounce back into your ears. Recording yourself and listening to the recording can help you overcome nervousness and help you familiarize yourself with the sound of your voice.

Practice icon

Practice talking aloud

Don’t perform. Don’t mimic other voices. Leave those skills to actors. Practice speaking at least once a day. Practice in front of someone else. You will get used to speaking in front of an audience, and you can solicit feedback from a listener. Nervous people tend to speak faster. Remember to slow down. It takes time for the audience to hear your words travel through the room or auditorium, to interpret them, and to appreciate their meaning. Give the audience time, or listeners will become restless and ignore you. If you are impatient, you risk conveying the message that your words are not important, and your audience will come to share your impatience. Speak carefully and deliberately, and you will convey respect for yourself and your audience.

Prepare icon

Prepare your props

Bring note cards. You can bring a copy of your entire speech, or you can bring note cards with reminders to jog your memory. You can write down quotes from others, so you don’t misquote anyone, as well as references and other information you don’t want to bother memorizing (you can even bring handouts). Make sure your note cards are legible at arm’s length. You don’t want to bring them up to your face to read. Having note cards should relax you, even if you never refer to them. Note cards and other written materials are also crucial as backups in case of technical glitches. You want to be prepared to go on with your talk even when the slide projector is forgotten, the laptop freezes, or the video monitor remains locked in the back room. Posters, whiteboards, handouts, books, and other hardcopy visual materials are always reliable.

Three days before your talk

No dairy icon

No dairy

Avoid dairy products such as milk, yogurt, ice cream, butter and cheese. Dairy products cause the body to produce extra phlegm and mucous, which interferes with your speech, gives you a wet, gurgly vocal quality and causes you to cough or clear your throat excessively.

More water icon

More water

Drink more water. Increased hydration will have positive systemic effects on your body, including your vocal cords. You want nice, plump vocal cords for the best sound. Coffee and carbonated beverages do not count. Drink eight glasses of water a day. A half-gallon to a gallon a day is better… really. The first sign of dehydration is fatigue, not thirst. Don’t wait until you’re thirsty. Remember, water works the same at any temperature, hot or cold. Filtered water is probably best. Avoid sugary vitamin drinks. Instead, add a little fruit juice to your regular water. It’s a frugal way to change the flavor. Or add a bit of Vitalyte powder (used to be called Gookinaid) rather than Gatorade. It has less sugar, better taste, and more professionals use it.

No shouting icon

No shouting

Don’t talk above loud noise. Don’t strain to be heard above the din at bars, parties or sporting events. The combination of shouting over crowd noise, yelling at the game on TV, drinking alcohol and inhaling smoke fumes could put your voice out of commission for days.

No spray icon

No smoke, no sprays

Avoid inhaling smoke fumes, but also avoid being around any lawn sprays, insect repellents, hair sprays or other airborne chemicals.

 

The day of your talk

Comfort icon

Wear comfortable clothing

Do not wear a new outfit, which can make you self-conscious. Do not wear anything constricting, itchy or complicated. You don’t want to tug or adjust your clothes as you speak. Do not wear fabrics that rustle. Avoid jewelry that clicks, jingles or makes noises. Fussing with clothing or jewelry distracts the audience from listening to your words. Remember that a microphone amplifies even slight noise.

Bring H2O icon

Take a water bottle

Bring water with you. Don’t count on the venue providing it. Bring water even if your talk is short. Small sips will alleviate a dry throat and prevent a coughing spasm. Sipping water also allows you to take a break, compose yourself or think of a good answer to a challenging question.

No alcohol icon

No alcohol

Don’t drink any alcohol until after your talk. Alcohol can alter judgment, slur speech and dry your mouth and throat. Have a congratulatory glass of wine or a beer after the event.

Relax icon

A calming exercise

To calm yourself before your talk, lift your shoulders up to your ears, then lower them down. You are giving your body physical cues to relax. Then stand erect, shoulders down and slightly back. You need to maintain proper posture in order to give your lungs room to expand and take in air. If you slouch or slump, you are preventing the lungs from expanding fully and getting good breath support for speech. Take a couple of good deep breaths, check your shoulders again. If you are nervous, your voice will tend to go up in pitch. This shoulder technique is a simple way to bring it back to normal.

During the talk

Lecture icon

Lectures

Nervous people tend to rock back and forth, play with their hands and touch their faces and hair. Fidgeting distracts the audience. Eyes follow movement. Instead, stand still and remain poised, even if you are slightly nervous. Hold something, such as your note cards or the sides of the podium, to keep your hands still. However, don’t drape yourself over the podium or look down and talk into the podium. Keep your head up. If you relax and speak clearly, then your audience will relax and listen. Breathe, relax your shoulders and take a sip of water. Remember that you have prepared, and take your time.

Panel icon

Panels and groups

The dynamics of groups vary widely, but in general, do not try to emulate the ways other people are speaking and behaving. Be confident in your own preparation. Pause before responding to a question. Do not try to fill the silence with rambling. It’s not a race, and it’s not a competition. If others are trying to be funny, don’t feel you have to be funny too. If others are responding with long-winded answers, don’t feel you have to respond that way as well. Nervous people tend to launch into speeches with qualifiers and digressions, because they start speaking before they know what they want to say. Well-meaning panelists only want to contribute and give the audience their money’s worth, so to speak. But they often end up saying nothing. So, instead, pause, think, respond, and then stop talking. This shows that you respect the audience and the other panelists.

After the talk

Listen icon

Your turn to listen

After the event, the speakers and the audience members often mingle over drinks and food. Don’t try to fix a broken talk. Don’t make excuses for yourself. The talk is over. This is the time for conversation, which requires a different mindset. Enjoy that the talk is over and that you got through it, and now change your focus to making conversation. The audience sat there and listened to you. Respect that. Don’t wait for people to come to you. Go to them, introduce yourself, ask questions and listen.

Review icon

Review

Mail thank-you notes to those who coordinated the event, and email new acquaintances to solidify new contacts. Later, for yourself, review your experience. What preparations helped you the most? What did you do well? What would you like to improve? Everyone has different strengths and weaknesses, so review your experience with an eye toward making slight improvements for your next talk. You can’t fix everything at once, and you can’t become a great speaker after just one talk. Make small improvements, and plan to become a little better with each event.


About the Author: David Barringer is the author of There’s Nothing Funny About Design (Princeton Architectural Press). Ms. Corinne Barringer is a speech language pathologist certified by the American Speech-Language-Hearing Association (ASHA). She has a background in theater and performing arts and a degree in anthropology. She has taught at Wayne State University, Lawrence Technological University and Cranbrook Educational Community-Kingswood School. Past clients include Chrysler, the Federal Aviation Administration, the Great Lakes International Aviation Conference, SemperMedia Group and John Deere-Asia.

  1. link to this comment by Jessica Bermudez Tue Jul 14, 2009

    Thanks David! I really think these are great ways to prepare you well for a public speech. I myself feel very nervous when I don’t study enough the subject matter that I’m going to talk about. And I think the breathing exercise does work because I have tried before even for job interviews. I may also suggest that for somebody whose English, in my case, is their second language; vocalization is always a key point when you’re presenting yourself or giving a speech. What I do is that I take every single word that I find hard to pronounce and repeat louder many times until it sounds right, and then I ask someone else to listen to my pronunciation.

  2. link to this comment by Jenny Tue Jul 14, 2009

    Thanks for sharing this excellent advice!

  3. link to this comment by Alex Harris - alexdesigns Wed Jul 15, 2009

    Great tips, yea when asked to speak days/weeks i always get all nervous and filled with anxiety days and hours in advance. I'll try your tip And hoping it helps make more natural!

  4. link to this comment by Kevin Wed Jul 15, 2009

    I'd remove the line about dairy. That's not true for every individual and basically pseudoscience. I'm fine with dairy but lemonade and chocolate both make my voice sound clogged.

    Also about coffee and soda. They do hydrate and drinking them instead of water is not a big deal for your voice or your body.

    I'd recommend you actually drink less water prior to a speaking engagement- so you don't become desperate to pee at some point when you can't leave the stage. After all, your voice will be magnified and you aren't an opera singer.

  5. link to this comment by Jason Tselentis Wed Jul 15, 2009

    The fluid recommendations do depend on the person, Kevin. I've heard the dairy suggestion Mrs. Barringer makes before, and it can make you not only phlegmy, but also bloated. Even body builders avoid dairy to make themselves look better on camera. I also learned from my speech coach that lemonade or even limeade can irritate your throat, with the citric burning it & the sugar making it phlegmy. I'd be interested to read peer-reviewed materials about how foods & fluids impact one's lecture performance. Has your mom published elsewhere, David?

  6. link to this comment by Nicholas Latkovic Wed Jul 15, 2009

    Thanks for reiterating "quality over quantity" in panel discussion. It's true.

    Ever notice how we're drawn to the ones on stage sitting quietly listening to others? It's because they're able to keep an air of mystery about them, which naturally attracts us. This air is simply the result of their decision to focus more on listening to others vs. commanding the microphone. From this, their words will be clearer and deeper when they are finally ready to chime in and share. And those are the words audiences tend to take with them after they leave.

    Thanks, too, for closing with proper post-speaking etiquette. Often, so many of us don't hear the clock stop after we step off stage and we don't realize we've entered a new game.

    P.S. To your contrary, I find wearing a new article of clothing gives me confidence and makes the occasion "special".

  7. link to this comment by Marius Ursache Thu Jul 16, 2009

    Good advice David, I never thought about NOT having dairy products before the speech (I found that most interesting, although there are quite a few other great pieces of advice).

    I would add some other that helped me a lot since I started speaking in public (I'm a design consultant in Romania, speaking at national/international events):

    1. Get rid of slides. As a beginner, you'll have the urge to read the bullets and ideas off your slides, which will break your connection with the audience. Speaking with no slides (or using only photo slides) will allow you to focus on your audience, and will make your speech much more appealing.

    2. When speaking, choose a few people in the audience that seem more receptive, and look in their eyes (alternatively, not at once, of course). It will make it easier for you (since the attention of that person will give you more confidence). Think of it as a virtual dialogue--it will make it easier for you to interact with members of the audience after your speech.

    3. Watch Ted.com for inspiration--these are some of the greatest minds and speakers in the world!

  8. link to this comment by Matthew Penna Fri Jul 17, 2009

    Dear David,

    Thank you for your useful and interesting article. There a few suggestions you made I would like to try out before my next talk.

    I am a freelance designer and sometimes I need to give presentations to my client in Japan. Usually these are for English speakers, but sometimes I have to deliver a talk to a Japanese audience, whose level of English can vary greatly (I haven't attempted one in Japanese). Enunciating clearly is critical in this setting, but so are meaningful slides.

    I realize the theme of your article is concerned mostly with preparation and not the content per se, but if you would like more information on ways to present your content, I recommend Presentation Zen by Garr Renyold as a start. He suggests single photos or single graphical elements have more impact than a crammed slide of bullet points. As designers we know this to be true. He cites Guy Kawasaki's famous 10-20-30 rule and I try to stick to it whenever possible too.
    10 - Ten slides max.
    20 - Twenty minutes total time for your presentation, the rest should be for Q&A.
    30 - Your font size should be no less then 30 points.

    This rule hasn't failed for me yet.

    One last thought, I like to think of a presentation as commercial or an advertisement. We are selling something, to quote Seth Godin, and if we are not then we are wasting our audience's time.

    Thank you again, Brian, I hope you and your readers find some of this comment useful. I look forward to reading your next article.

    Kind regards,
    Matthew
    mattpenna.com

  9. link to this comment by Gabrielle Gozo Fri Jul 17, 2009

    What useful, important information. Thanks for writing this article. I'm going to print it out and keep it handy. :)

  10. link to this comment by Miyuki Sat Jul 18, 2009

    I enjoyed your article. If you prepare well for the speech, and get used to it, you can concentrate more on your content and how to pitch or present.

    Designers must speak to explain their ideas. Speaking with clients or colleagues as to what we are visualizing and foreseeing the project of the future.

    I wish I could avoid speaking in front of people. I am in the opposite situation to Matthew Penna (the previous post Fri Jul 17, 2009) I have to give presentations to people in English and English isn’t my first language. When I speak, I tend to speak faster but I realized that listeners would like to listen to slow, clear and accurate. This means the audience has time to absorb the information and the speaker can think ahead for performance.

    Watching TED.COM, you will know who the better speakers are.

  11. link to this comment by Erik Ratcliffe Sat Jul 25, 2009

    Folks that I work with say that they hate it when audience members nod while they speak because eventually they stop nodding and the speaker wonders what (s)he is doing wrong, even if (s)he is doing fine.

    Co-workers have threatened to sit with their arms crossed and disapprovingly shake their heads slowly just to mess with these speakers. Cruel, yes, but we're all friends so nobody gets mad. :)

    For this reason, I would recommend choosing attentive audience members that are not nodding. It may help.

  12. link to this comment by Fred Caserta Sat Aug 01, 2009

    Very cool David!

    Thanks so much to you and your Mom for this!!!!
    I feel better prepared already!

    Regards,
    Fred

  13. link to this comment by Jennifer Joost Tue Aug 04, 2009

    Great Post!

    I am a student getting involved with even just presentations at school. It was so hard for me to get ready for a speech... I get anxiety so bad even when I know everyone in the room-I start to cry and just make a complete fool of myself for no reason at all and end up leaving the room feeling like crap wondering why I couldn't find the strength to speak. I LOVE TALKING!

    I will defiantly try these techniques out and move towards growth in my public speaking.

    Best wishes,

    Jennifer

  14. link to this comment by Kenny Tue Aug 11, 2009

    These were great tips and tricks. I want to definitely try some of them when I have to present an idea to a new or existing client!

    Regards,
    Kenny

  15. link to this comment by Blind Acre Media Fri Aug 21, 2009

    These are great tips. Some can even be applied if you need to calm yourself before a business meeting.

  16. link to this comment by fumaono Sun Aug 30, 2009

    good ideas.
    to stop getting a dry throat and mouth, and a croaky voice, it is good to drink warm water before and during your speech. cold water closes the air ways and can be a bit of a jolt to the system, all the best

  17. link to this comment by David Barringer Mon Aug 31, 2009

    So I did give a talk recently, at the Philbrook Museum of Art in Tulsa, OK, and I took the above advice. It worked quite well, I'm happy to report. And I have one thing to add. I was still a bit nervous about getting up on stage to give a lecture in front of a lot of people, but then something occured to me: what if no one showed up? So what's worse than giving a talk to a crowded room? Giving a talk to an empty one. When I got up there, I actually felt relieved and grateful to see people in the seats. I was still nervous and had to remember to breathe, but I felt pretty good because I realized it could have been worse. Now I have to write the thank-you notes....

  18. link to this comment by Christopher Chapman Wed Sep 30, 2009

    That is some amazing advice, and I love the little graphics next to each one. I am a creative catalyst that leads Brainstorms and gives presentations to both designers and business partners.

    Another recommendation, dont do too many in one week! Its draining!

    Feel free to follow me on twitter at http://twitter.com/ChapmanCatalyst I want to hear more about everyones creativity and process and of course will serve up some mental floss.

  19. link to this comment by kenny Mon Nov 16, 2009

    Appreciate the insight, always needing little suggestions to refine a challenging and sometimes daunting experience.

Add a Comment

AIGA encourages thoughtful, responsible discourse. Please add comments judiciously, and refrain from maligning any individual, institution or body of work.
Read our policy on commenting.